On her site, she talks about the origin of the piece, how these shirts remind her of her well-dressed father and how his shirts came back from the cleaners folded and pressed in a stack - the cardboard, a treasured prize. I think that is the natural appeal. They are the first sentence of the story that plays in your head the minute you see them.
Like when your chickens start laying eggs for the first time.
Or the office/guest bedroom where you stayed when you visited that held the typewriter that your sports writer grandfather used when he didn't want to go back downtown to the paper.
Or that fabulous photo of your other grandfather in profile on his front porch in a straw hat.
Or your photographer father's camera collection and how he'll stand in the kitchen and tell you the stories of where he found each one.
And every book that touched your soul and made you see the world in a whole new way from your tiny, yellow bedroom in Tulsa, Oklahoma.