Full Court Press

I receive a lot of press releases. A lot. The number of posts that result from the aforementioned press releases? Almost none.

Then, about a week ago, I received a release on a new line of bath products from Axor, the designer brand of Hansgrohe. While I don't feature most products pitched through press releases, I usually take a look. Unless it's addressed to "Mrs." "Dear Mrs." doesn't inspire a click very often.

But this product line is truly remarkable. Designed by Ronan and Erwan Bouroullec, the collection is comprised of over seventy pieces that you can configure in just about any way you can imagine.

He wants counter mount and she wants wall mount? He'd prefer a lever while he'd prefer a button? Slow blink and a small shrug. Fine. Yes. Why not?

You can have just about anything. The designers began mulling their assignment in 2004; the collection was launched in Paris last month. C'est magnifique. You can see the line here and learn more about the designers here.

All images courtesy of Axor Hansgrohe.