Thursday, July 8, 2010

Full Court Press


I receive a lot of press releases. A lot. The number of posts that result from the aforementioned press releases? Almost none.


Then, about a week ago, I received a release on a new line of bath products from Axor, the designer brand of Hansgrohe. While I don't feature most products pitched through press releases, I usually take a look. Unless it's addressed to "Mrs." "Dear Mrs." doesn't inspire a click very often.


But this product line is truly remarkable. Designed by Ronan and Erwan Bouroullec, the collection is comprised of over seventy pieces that you can configure in just about any way you can imagine.


He wants counter mount and she wants wall mount? He'd prefer a lever while he'd prefer a button? Slow blink and a small shrug. Fine. Yes. Why not?

You can have just about anything. The designers began mulling their assignment in 2004; the collection was launched in Paris last month. C'est magnifique. You can see the line here and learn more about the designers here.

All images courtesy of Axor Hansgrohe.

7 comments:

David said...

I've bought Hansgrohe for past projects, they put out a quality product. Off to take a look at these.

pve design said...

As a child, I would play "barbie dolls" for hours and I would re-cycle the plastic from the jelly packs and make under mount sinks and above mount. My brother's weights were the disco - and my imagination ran wild. I wonder what they played with as children in
France.
Nice designs over there....so clean.
pve

Sally@DivineDistractions said...

Really unique and a great concept. I'm afraid my traditional....maybe transitional....clients could never go there, but these guys have opened the door for others to follow....as all good design does.
Thanks for the intro...I didn't get this press release!

Emom said...

I love the modern touch....I am not sure that the sink is practical.....which I am...so....I can look and admire....smiles.

www.loadedtrunk.com said...

I love it, so uncluttered, but the question is does it come with someone to keep it looking so sparkling clean and minimalist?

beachbungalow8 said...

I'm scared for the increase of press releases you're about to get....
cool stuff though.

Michelle said...

Nice to see designers thinking outside of the box. Love this. The ICFF had some great new bath hardware this year that was really lovely.

Best,
Michelle